Giffgaff Advert
Their Story
Giffgaff is a mobile telephone network running as a Mobile Virtual Network Operator. They launched in 25th November 2009.
Our Solution
As part of my degree Studio Practice I module.
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Our task was to develop a copy-led campaign that embodies the unique story and essence of giffgaff, effectively reaching and resonating with potential members who are not familiar with the brand.
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We crafted a digitally led campaign, leveraging the power of words to excite, engage and intrigue the target audience about the giffgaff brand. Our focus will be on storytelling, ensuring that this narrative is seamlessly integrated into every piece of copy produced.
Project Tasks
• Research based around the company and provided brief
• Create Moodboards, Brainstorms and Sketches for Advert
• Re-evaluate the first idea to make critical changes to link to the Giffgaff company brand identity
• Create final Giffgaff advertisement.