Imperial Pooch Dog Food
Their Story
Imperial Pooch is a small business that has become part of the Purina pet food business. The company has decided to launch a new brand of gourmet and diet food products that will cater for consumers and the changing of needs for pets in today society.
Our Solution
Collaborate with the client to define the brand's purpose and values, conduct market research, and create a visual identity that reflects the brand's personality.
We will develop a brand voice and messaging to create a strong, memorable brand that resonates with the target audience and stands out in the marketplace.
Our Project Tasks
• Research Market and Target Audience
• Create Brand Story
• Create Brand Guidelines
• Create Mock up of Products
Target Audience
Age Range: 28 - 70+
The target demographic includes individuals, who are dog owners and prioritise the well-being of their pets. They are proactive about maintaining the health of both themselves and their animals and are willing to allocate additional resources for the benefit of their pets.
This audience, with an annual income of £24,000 or more, encompasses both male and female pet owners. Males often perceive dogs as their loyal companions, while females are inclined towards nurturing and providing care for their dogs.