Sanger Blooming Designs
Their Story
This was a brand identity module that was request by the open university Arden University, to create a made up freelance design company for yourself as a graphic designer.
Our Solution
After coming up with the name ‘Sanger Blooming Designs’, we needed to create a logo, brand guidelines before moving on to brand elements. Lots of mock-up sketches were made based on the colour, fonts and graphical elements that will make up the company brand.
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The brand guide and logo allowed us to move on to the next step of business print elements like business cards, letterheads, envelopes and postcards, having consistency through each one, working with the brand identity, mission and values before moving on to the digital side.
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The digital components covered an animated GIF banner, Landing page and website mock-up to show each stage the customer would go through to get to the end of the digital journey experience.
Our Project Tasks
• Research based around the company and provided brief
• Create Moodboards, Brainstorms and Sketches for Advert
• Create New logo and brand identity guide for design freelance company
• Create Print Business elements
• Create Digital Business elements for customer journey
• Re-evaluate the first idea to make critical changes to link to the Banquet Records brand identity
• Create three more mock-up showing experimentation and adaption of the brand
• Create final client pitch for the new Banquet Records identity in the music industry.