The Plant Business Branding
Their Story
The Plant Business is a small business plant shop located in the heart of London. They provide a wide selection of indoor plants and employer passionate plant enthusiasts that aim to bring the beauty of nature into urban spaces. They are a new business that wants to bring their brand in as a unique nature experience into city.
Our Solution
Collaborate with the client to define the brand's purpose and values, conduct market research, and create a visual identity that reflects the brand's personality.
We will develop a brand voice and messaging to create a strong, memorable brand that resonates with the target audience and stands out in the marketplace.
Our Project Tasks
• Research Market and Target Audience
• Create Brand Story
• Create Brand Guidelines
• Create Mock up of Products
Research Market
Competitors
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The Physic Garden Café – Chelsea, London
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The Boma Garden Centre – Kentish Town
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Cityflora&plants – Golden Lane Estate
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SWOT Analysis
Strengths
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Wide variety of products that cover a ranged target audience. This could include rare plants that would attract diverse customers.
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The staff are plant enthusiasts that can provide valuable advice on plant care. Ensuring the loyal of customers returning
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Additional services: Offer additional services that reach online and delivering to customers doors.
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Environmental benefits and Sustainable for customer that are environmentally friendly.
Weakness
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Seasonal, meaning sales will be higher around the warmer seasons (Spring and Summer) So could see difficulty in the colder seasons.
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Plant health risks, if disease and pest threaten the plants, which will lead to finance loss.
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Maintenance and Inventory management: The care is time-consuming especially during peak seasons. To keep the plant healthy, they may need special conditions, which could be costly.
Opportunities
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Expand the brand across other parts of the city/country for customers who want to invest in creating green space indoors.
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Additional Merchandise to help fellow plant lovers – Organic Tote Bag, Mini Garden Set (Spade, Gritter), Watering can etc.- Which can bring in more revenue for the business.
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Online presence to expand to other parts of the country.
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Seasonal Demand: Take advantage of seasonally demanding plants and theme based plants for times of the year.
Threats
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Competition – Garden centres that have more space for bigger ranges of plants, some already have a loyal customer base.
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Weather – effect the temperature that affect the plants growth. Could affect lose in sales
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Plant health risks, if disease and pest threaten the plants, which will lead to finance loss.
Target Audience
Age Range: 25 – 60+
Attract plant lovers who are both men and women from late Gen Z and Millennial.
A plant shop located in the bustling neighbourhood of Covent Garden in London would be most appealing to individuals who are passionate about gardening, as well as those who have a keen eye for home decor and aesthetics.
As indoor plants have become increasingly popular in recent years, the shop is likely to attract a diverse range of customers who appreciate the beauty and benefits of these living organisms.
Additionally, being situated in one of London's most vibrant tourist hotspots, the shop may also appeal to visitors to the area who are looking for unique and memorable souvenirs to take back home with them.
The Plant Business Brand Story
Our plant shop is a small business located in the heart of Covent Garden,London. We are a small team of passionate plant enthusiasts who aim to bring the beauty of nature into urban spaces. Our shop offers a carefully curated selection of indoor plants, ranging from small succulents to large tropical trees.
At our shop, we believe that plants have many benefits for our health and well-being, as well as for the environment. That's why we prioritize sourcing our plants from local growers who use sustainable and organic practices. We also offer a variety of eco-friendly planters and pots made from recycled materials.
Our knowledgeable staff is always happy to help you choose the perfect plant for your home or office and provide tips on how to care for them. We also offer workshops and classes on topics such as plant care, terrarium building, and urban gardening. Thank you for supporting our small business and helping us spread the love of plants in the city!
