WWF Campaign
Their Story
WWF (World Wildlife Fund) is an international non-governmental organization founded in 1961 that works in the field of wilderness preservation and the reduction of human impact on the environment.
Our Solution
WWF provides a. charity service for the animals that are endangered, so the first thing we worked on was the new improved logo design that would be more appealing based around an animal that is on the verge of extinction as well as portray their brands message. Lots of mock-up sketches were made based around the endangered animal the Sea Turtle, to see the best one to illustrate this great cause. Once this was created, we wanted to create a campaign where the new logo could be presented creating that brand awareness and show off the new company’s identity.